William Heuberger Travels to Italy Along the Via Roma

When united*dsn needed a photographer to bring to life their vision for the “Via Roma” line of Italian products for client A&P Foods, they turned to William “Bill” Heuberger. The client wanted portraits of authentic looking Italians for their packaging, so where better to find authentic Italians? Italy of course! So, Bill and his crew set off to Tuscany. Says Andy Johnson of united*dsn,” Working with Bill was an absolute pleasure. It was as though he could read our minds. He knew exactly the shots we wanted and was prepared to go that extra mile to achieve above and beyond what we asked of him. We worked against an incredibly tight time line for the amount of shots we required. Bill was totally professional, composed, even energized by the pressure. Any other photographer would have run a mile from the demands of this project, not Bill. He embraced it and took it to another level. Bill gave us an amazing portfolio of images for our client, something that all concerned are incredibly proud of. The entire team stepped up on this project. Much respect goes out to Bill of course, Robin, Gisela, Ally, team united* and most importantly the amazing, wonderfully warm people of Lucignano, Italy. united* see bill as a personal friend now, and we are frantically searching for the next project that allows us to work together again.” Agency: united* Art Directors: Andy Johnson, Lawrence Haggerty AE: Perry Seelert Client: A&P