Tamara Reynolds Shoots A Hole In One For SW Airlines and Ronald McDonald House

Tamara Reynolds was picked by GSDM’s Idea City and Southwest Airlines, to shoot a very special group of kids. The ad for Southwest Airline’s Annual LUV Classic, benefiting The Ronald McDonald House Charities, featured seven children who are or had been residents at The Ronald McDonald House. Idea City Art Director Joel Davis wrote, ” It was great collaborating with Tamara on this image. Not only was she on top of every detail of the shoot before we set foot on the location, but she even brought a can of silly string, which she didn’t hesitate to cover herself with. This put the kids at ease and helped us achieve the genuine happiness from the kids. The entire production was smooth and enjoyable.” Agency: GSD&M’s Idea City Client: Southwest Airlines AD: Joel Davis AP: Kelly Hopkins