Summer’s Here with JonPaul Douglass and Publix

Photographer JonPaul Douglass and his crew headed to the beautiful Florida beach to shoot the Summer Mailer for Publix Supermarkets. Art Director  Nicole Noel chose Douglass to shoot 4 lifestyle shots as well as all of the product photography for the mailer. Noel was looking for a particular look for the photography that captured the color palette of old photos from the ’60′s and ’70′s and gave a romantic vacation feeling, and saw that in Douglass’ work. Finding the right location was key to the production as all shots needed to be done in one day, so we called upon producer Katie McCain to scout locations and handle all aspects of the production from casting to catering. Client: Publix Supermarket  AD/Sr. GD: Nicole Noel  Producer: Katie McCain