Mary Henebry Shines for Samuels Jewelers

When Creative Director Cindy Kemble, of Proof Advertising, wanted to create a campaign that was Beautiful, Fashionable and Approachable, for their client Samuels Jewelers, she looked no further than Mary Henebry. Henebry collaborated with Kemble on every detail of production. From casting to wardrobe to backgrounds. She brought together a creative team of producers, assistants, stylists, and hair and make-up artists, to bring their creative vision to life.

The SHINE campaign launched November 1st. Images will be used nationally in POS, web, in-store video and duratrans as well as catalog and collateral.

Cindy Kemble wrote, ” We couldn’t be more pleased. What a great shoot! Your team was awesome and the images are spectacular. Kudos to you and your team for everything thing you have done to bring the vision for this campaign to life. There is no question in my mind that you were the perfect choice for this project. I am so proud of the work we did and truly enjoyed collaborating with you.” To top it all off, “We received a note from Samuels last week which told us how excited the sales force is about the new campaign. It has literally energized the company and it’s employees. The Holiday catalog so far is a resounding success. So much so that they have actually had calls from customers who saw the book and asked if they could get on the mailing list!!! That’s pretty astounding in my book. “

Watch this space as  more images become available. CD/AD: Cindy Kemble  CD/CW: Kathy Farley AE: Juanita Pareja Lee Agency: Proof Advertising Client: Samuels Jewelers