Success Is In The Bag At Lisa Adams Photography

The Almond Board of California and Sterling-Rice Advertising chose Lisa Adams to create five ads for their new campaign in the UK. The ads focus on the contents of womens’ handbags and are part of a $4.3 million campaign to promote almonds as a healthy and convenient snack for women.

The ads are running in the UK in 17 consumer titles, in print and online, as well as in retail magazines for UK grocery stores Tesco and Waitrose, so the contents of each handbag had to be authentically British. Lisa called upon London prop stylist Diane Edwards to advise and gather props that would not only be found in a British woman’s handbag, but would also compliment the specific theme and color scheme for each ad. “We had styling teams working on both sides of the Atlantic shopping for props. It was a lot of fun! When the packages arrived from England, it was like Christmas!”

Creative Director Chip Hisle provided clear direction as to the look and feel that he was trying to convey in the campaign. Lisa worked closely with Hisle to bring his creative vision to life, collaborating on color palette and prop choices for each ad. “It was a real pleasure working with Chip,” says Lisa Adams. “He knew what he wanted and communicated that throughout the creative process.”